{"product_id":"ecrm-peter-schust-9783640149001","title":"eCRM: Using the internet for customer relationship management at the TQU Academy","description":"Research Paper (undergraduate) from the year 2007 in the subject Business economics - Information Management, grade: 2,0, University of Applied Sciences Kempten (MBA International Business Management \u0026amp; Consulting), course: Information Technology applied in Marketing \u0026amp; Sales, language: English, abstract: The termpaper eCRM: Using the internet for customer relationship management at the TQU Academy describes the usage of eCRM-systems in a practical example. It gives an overview of the theoretical concepts and models used, describes the application of the models to the TQU Academy situation and closes with consequences of the application and recommendations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Schust\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3640149009\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783640149001\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Grin Verlag\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/31\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 20\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 0.04d","brand":"Peter Schust","offers":[{"title":"Paperback","offer_id":43940814487807,"sku":"9783640149001","price":37.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_72988d5e-92f7-485d-9515-c393c6e1700c.jpg?v=1681449327","url":"https:\/\/www.whiterainbookhouse.com\/products\/ecrm-peter-schust-9783640149001","provider":"WR Book House","version":"1.0","type":"link"}