{"product_id":"edison-on-innovation-alan-axelrod-9780787994594","title":"Edison on Innovation: 102 Lessons in Creativity for Business and Beyond","description":"In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison's \"genius\" to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of us believe that creativity, like genius, is something that just happens by chance or destiny, Edison's life demonstrates that creativity of the very highest order can indeed be summoned up at will, and even reduced to a reliable working method and set of principles.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alan Axelrod\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0787994596\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780787994594\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.32w x 0.77d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2008 pg. 127","brand":"Alan Axelrod","offers":[{"title":"Hardcover","offer_id":43947148083455,"sku":"9780787994594","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_e458537d-6d8f-424f-8932-8afe7d20f011.jpg?v=1681517003","url":"https:\/\/www.whiterainbookhouse.com\/products\/edison-on-innovation-alan-axelrod-9780787994594","provider":"WR Book House","version":"1.0","type":"link"}