{"product_id":"edlp-versus-hi-lo-pricing-strategies-martin-fassnacht-9783631643570","title":"EDLP versus Hi-Lo Pricing Strategies in Retailing: Literature Review and Empirical Examinations in the German Retail Market","description":"This work examines the topic of EDLP versus Hi-Lo pricing strategies in retailing. Based on a comprehensive conceptual examination of pricing strategies in retailing, the author conducted two large-scale empirical studies about the impact of the retailer's pricing strategy on store performance.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin Fassnacht,Sabine El Husseini\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3631643578\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783631643570\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Peter Lang Gmbh, Internationaler Verlag Der W\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/24\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 127\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.38d","brand":"Martin Fassnacht","offers":[{"title":"Hardcover","offer_id":48446262116607,"sku":"9783631643570","price":52.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2cf65b68-baaf-4223-8bb8-3b08f5bfdc7e.jpg?v=1777223618","url":"https:\/\/www.whiterainbookhouse.com\/products\/edlp-versus-hi-lo-pricing-strategies-martin-fassnacht-9783631643570","provider":"WR Book House","version":"1.0","type":"link"}