{"product_id":"effective-intellectual-property-management-for-francina-cantatore-9781627346993","title":"Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises: IP Branding, Licenses, Trademarks, Copyrights, Paten","description":"\u003cp\u003eIntellectual property (IP) management is an area of corporate management that has often been neglected or overlooked by small and medium size enterprises, and even more so by smaller third sector enterprises, despite the fact that effective IP management strategies can make the difference between the success and failure of an organization. This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP.\u003cbr\u003e \u003cbr\u003e A valuable resource for any legal practitioner dealing with IP law and commercial law areas, this book explains the importance and value of IP, including patents, trademarks, copyright, branding and licenses, and provides insight into day-to-day challenges faced by smaller businesses and social enterprises. It also includes useful discussions on vital aspects of IP, such as using IP as security, IP branding, franchising models and contractual arrangements.\u003cbr\u003e \u003cbr\u003e Drawing on qualitative research conducted in Australia and identifying the unique challenges faced by third sector SMEs, the book offers practical strategies for effective IP management and protection. Its functional and up-to-date approach on IP related issues for small and medium size businesses and not-for-profits distinguishes this work from others in the field of IP rights management.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Francina Cantatore, Elizabeth Crawford-Spencer\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1627346996\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781627346993\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Brown Walker Press (FL)\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/20\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.58d","brand":"Francina Cantatore","offers":[{"title":"Paperback","offer_id":44131141943551,"sku":"9781627346993","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e27f50f5-0b44-4708-90e9-7428e5a8879c.jpg?v=1687473257","url":"https:\/\/www.whiterainbookhouse.com\/products\/effective-intellectual-property-management-for-francina-cantatore-9781627346993","provider":"WR Book House","version":"1.0","type":"link"}