{"product_id":"effective-pr-angela-murray-9781444120455","title":"Effective Pr: Be Your Own Expert: Teach Yourself","description":"PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full. Effective PR: Be Your Own Expert: covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail. Topics include:  - Planning a PR campaign - Media relations - Audience communication - Sponsorship - Entertaining and corporate hospitality - Internal PR - Specialist PR - Evaluating success Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions. NOT GOT MUCH TIME?\u003cbr\u003eOne and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS\u003cbr\u003eLots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF\u003cbr\u003eTests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE\u003cbr\u003eExtra online articles at www.teachyourself.com to give you a richer understanding of PR. THINGS TO REMEMBER\u003cbr\u003eQuick refreshers to help you remember the key facts. TRY THIS\u003cbr\u003eInnovative exercises illustrate what you've learnt and how to use it\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Angela Murray\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 144412045X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781444120455\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Teach Yourself\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/31\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.70h x 5.00w x 0.70d","brand":"Angela Murray","offers":[{"title":"Paperback","offer_id":43935782502655,"sku":"9781444120455","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_fcb69719-8e61-4170-bed6-893e78e51839.jpg?v=1681421784","url":"https:\/\/www.whiterainbookhouse.com\/products\/effective-pr-angela-murray-9781444120455","provider":"WR Book House","version":"1.0","type":"link"}