{"product_id":"effective-sales-enablement-pam-didner-9780749483647","title":"Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing","description":"\u003cp\u003eSales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWritten from a marketer's perspective, \u003cb\u003e\u003ci\u003eEffective Sales Enablement\u003c\/i\u003e\u003c\/b\u003e goes beyond sales training and development. \u003cb\u003ePam Didner \u003c\/b\u003epresents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eEffective Sales Enablement\u003c\/i\u003e\u003c\/b\u003e shows you how to: \u003cbr\u003e- Understand trends that impact sales professionals and how to take advantage of them\u003cbr\u003e- Become a better marketer with creative ideas on how to support sales\u003cbr\u003e- Integrate sales elements into select marketing programmes - and vice versa\u003cbr\u003e- Assemble a first-class sales enablement team\u003cbr\u003e- Leverage technology to better integrate sales and marketing\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Pam Didner\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749483644\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749483647\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/30\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 0.80d","brand":"Pam Didner","offers":[{"title":"Paperback","offer_id":44051401670911,"sku":"9780749483647","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_71497a7a-0a5c-4ef2-bc83-866c8504a195.jpg?v=1685012878","url":"https:\/\/www.whiterainbookhouse.com\/products\/effective-sales-enablement-pam-didner-9780749483647","provider":"WR Book House","version":"1.0","type":"link"}