{"product_id":"effective-video-marketing-erika-macdonald-9781734311303","title":"Effective Video Marketing: How to make videos that sell. Tips and strategies","description":"\"Why use video marketing?\" you ask. Video marketing is a useful tool for businesses to drive website traffic, increase conversions, and refine brand awareness. Thanks to the rise of social media platforms and growing consumer demand, many customers rely on videos before making purchases. \u003cb\u003e\u003ci\u003e\"Effective Video Marketing: How to make 'videos' that sell. Tips and strategies\"\u003c\/i\u003e\u003c\/b\u003e examines the struggles of business owners in harnessing the power of an effective video marketing campaign. With an in-depth look at the strength of videos to add \u003ci\u003e\"the human element\"\u003c\/i\u003e to your online business, earning a huge ROI on marketing campaigns is easier than ever. The book explores video marketing in theory and practice by trying to merge \u003cb\u003e\u003ci\u003ethe effect of videos on humans\u003c\/i\u003e\u003c\/b\u003e and \u003cb\u003e\u003ci\u003ehow to make videos that truly deliver.\u003c\/i\u003e\u003c\/b\u003e You will also get quick tips, advice, and strategies for incorporating your videos into your marketing plan. Video marketing tools, as seen in this book, are diverse and varied; your choice will depend on your type of business.Written by a seasoned video marketer with valuable experience, \u003cb\u003e\u003ci\u003e\"Effective Video Marketing: How to make videos that sell. Tips and strategies\"\u003c\/i\u003e\u003c\/b\u003e gives online businesses the boost they need to create useful and engaging content. You will also find case studies from social media platforms such as Facebook, Instagram, Pinterest, and Twitter and the magic formula that many marketers across different industries use to execute their strategies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Erika MacDonald\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1734311304\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781734311303\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Engaging New Media, LLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/24\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 62\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.25w x 0.13d","brand":"Erika MacDonald","offers":[{"title":"Paperback","offer_id":46250565599487,"sku":"9781734311303","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_39f07ecd-6d1a-43a1-af6c-b7bf4909349f.jpg?v=1729600684","url":"https:\/\/www.whiterainbookhouse.com\/products\/effective-video-marketing-erika-macdonald-9781734311303","provider":"WR Book House","version":"1.0","type":"link"}