{"product_id":"ego-venkata-subbarao-chukka-9798278992462","title":"Ego: The Silent Power That Builds You or Breaks You","description":"\u003cb\u003eEGO: The Silent Power That Builds You or Breaks You\u003c\/b\u003e\u003cp\u003eEgo silently influences almost every aspect of human life-our decisions, relationships, success, failures, and self-image. Yet it is one of the most misunderstood forces in personal and professional growth.\u003c\/p\u003e\u003cp\u003eSome believe ego is essential for confidence and achievement. Others see it as the root of arrogance and conflict. The truth is more balanced. Ego is neither an enemy nor a virtue-it is a \u003cb\u003etool\u003c\/b\u003e. When understood, it supports identity and growth. When misunderstood, it quietly leads to rigidity, conflict, and downfall.\u003c\/p\u003e\u003cp\u003eThis book explores ego through three distinct dimensions: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eThe \"I\" feeling, which serves as the core element of self-recognition.\u003c\/b\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eIdentity-based ego (Ahankara)\u003c\/b\u003e - attachment to roles, success, and self-image\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003ePride\u003c\/b\u003e - when ego becomes rigid and destructive\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEach stage serves a purpose, and each carries risks when left unchecked.\u003c\/p\u003e\u003cp\u003eRather than asking you to destroy ego or inflate it, this book offers a practical, awareness-based approach. It explains how ego operates unconsciously and how clarity and self-observation help place ego in its proper role.\u003c\/p\u003e\u003cp\u003eThrough simple language, real-life insights, and reflective guidance, the book shows how unchecked ego: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eBlocks learning and innovation\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eDamages personal and professional relationships\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWeakens judgment and adaptability\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTurns success into stagnation\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAt the same time, it demonstrates how conscious awareness transforms ego into a supportive force rather than a controlling one.\u003c\/p\u003e\u003cp\u003eThis book is written for professionals, leaders, and individuals seeking growth without rigidity, confidence without arrogance, and success without losing balance. No background in psychology or philosophy is required.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEgo does not need to be removed from life.\u003cbr\u003eIt needs to be understood.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis book invites you to begin that understanding-and use ego as a silent ally rather th\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Venkata Subbarao Chukka\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798278992462\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/16\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d","brand":"Venkata Subbarao Chukka","offers":[{"title":"Paperback","offer_id":49171238093055,"sku":"9798278992462","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/ego-venkata-subbarao-chukka-9798278992462","provider":"WR Book House","version":"1.0","type":"link"}