{"product_id":"electric-guitar-making-marketing-leo-lospennato-9781514353080","title":"Electric Guitar Making \u0026 Marketing: How to build and market high-end instruments, from your workshop's setup to the complete business plan","description":"\u003cp\u003eThis book tells you everything about making electric guitars following professional standards, phase-by-phase, step-by-step.\u003c\/p\u003e\u003cp\u003eIt's all about leaving your dent in the universe in the shape of the most beautiful, incredibly sounding guitar you can make-that's clear. But building guitars professionally starts before you even cut the wood: You need to setup your workplace, you have to define your identity as guitar maker, and decide the guiding principles of your endeavor as luthier. What kind of guitars will you build? For whom? What is going to be the winning characteristic of your instruments?\u003c\/p\u003e\u003cp\u003eAnd then you have to sell the things, of course, so the last part is focused in the marketing process. You will read about positioning your brand, pricing your instruments, photographing them, promoting them, building a great website for your lutherie business, using social networking to show your work to the world, and managing and closing guitar sales.\u003c\/p\u003e\u003cp\u003eWritten by renowned luthier Leo Lospennato (author of the bestseller \"Electric Guitar and Bass Design\") this book represents the new standard in solid-body guitar making, and the only resource that presents both the technical and commercial aspects of the fascinating art of building musical instruments.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Leo Lospennato\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1514353083\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781514353080\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/14\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 318\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.67d","brand":"Leo Lospennato","offers":[{"title":"Paperback","offer_id":44043606491391,"sku":"9781514353080","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bcc0e3f2-58e2-4ee4-acd9-d4aea993ce14.jpg?v=1684968132","url":"https:\/\/www.whiterainbookhouse.com\/products\/electric-guitar-making-marketing-leo-lospennato-9781514353080","provider":"WR Book House","version":"1.0","type":"link"}