{"product_id":"electronic-commerce-richard-t-watson-9781616100292","title":"Electronic Commerce: The Strategic Perspective","description":"This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion \u0026amp; purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard T. Watson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 161610029X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781616100292\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Orange Grove Texts Plus\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/24\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 115\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.24d","brand":"Richard T. Watson","offers":[{"title":"Paperback","offer_id":43939218489599,"sku":"9781616100292","price":31.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_71900552-37c6-49aa-b46b-99a788f8faf8.jpg?v=1681440197","url":"https:\/\/www.whiterainbookhouse.com\/products\/electronic-commerce-richard-t-watson-9781616100292","provider":"WR Book House","version":"1.0","type":"link"}