{"product_id":"electronic-customer-relationship-management-jerry-fjermestad-9780765613271","title":"Electronic Customer Relationship Management","description":"This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jerry Fjermestad,Nicholas C. Robertson Jr\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0765613271\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780765613271\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/31\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.16h x 7.36w x 0.82d","brand":"Jerry Fjermestad","offers":[{"title":"Hardcover","offer_id":48086837428479,"sku":"9780765613271","price":290.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_097ce4a9-fad8-4fa5-baed-0cdc4c4b7818.jpg?v=1769096869","url":"https:\/\/www.whiterainbookhouse.com\/products\/electronic-customer-relationship-management-jerry-fjermestad-9780765613271","provider":"WR Book House","version":"1.0","type":"link"}