{"product_id":"elements-of-buying-stan-ferrell-9780615661476","title":"Elements of Buying: A How To Reference Guide on Advertising for Business Owners","description":"This book is designed to be an \"how to\" to help entreprenuers and small business owners learn the basics (step by step) to develop strategy, formulate target (or customer base), negotiate and buy time or units within all advertising vehicles; such as: television, digital, radio, print, etc. Several examples and case studies are included. If you cannot afford to hire an advertising agency or marketing pro, this book walks you thru the steps necessary to assist in planning and buying advertising.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stan Ferrell,Adele M. Lassere\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0615661475\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780615661476\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Adele M Lassere\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/09\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 118\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.25d","brand":"Stan Ferrell","offers":[{"title":"Paperback","offer_id":48443589067007,"sku":"9780615661476","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_876ff1d9-a5a5-4dbf-ade9-e71b413fa3e8.jpg?v=1777206461","url":"https:\/\/www.whiterainbookhouse.com\/products\/elements-of-buying-stan-ferrell-9780615661476","provider":"WR Book House","version":"1.0","type":"link"}