{"product_id":"elements-of-marketing-management-mariam-noronha-9798561722615","title":"Elements of Marketing Management: A Reference Book for BCom, BBA and MBA programmes","description":"A Student friendly book suited to the Indian Classroom. This book has been written primarily for students and teachers of commerce at the undergraduate level (B.Com. \u0026amp; B.B.A) and postgraduate students of management (MBA). However, it can be recommended for other postgraduate management courses . It can be used as ready reference by students of any other discipline to get an idea about the basics of Marketing. Written in simple, lucid language it has a number of practical examples and case studies to facilitate understanding and engage readers. It is good preparatory material for teachers of Marketing. Contents- An Introduction to Marketing ManagementMarketing Planning and StrategyMarketing Research and Consumer Behavior\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mariam Noronha\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 8561722614\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798561722615\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/18\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 120\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.38lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.25d","brand":"Mariam Noronha","offers":[{"title":"Paperback","offer_id":43943918764287,"sku":"9798561722615","price":5.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_03d81166-b409-454a-86c0-c917a3883293.jpg?v=1681500764","url":"https:\/\/www.whiterainbookhouse.com\/products\/elements-of-marketing-management-mariam-noronha-9798561722615","provider":"WR Book House","version":"1.0","type":"link"}