{"product_id":"email-marketing-luigi-padovesi-9781688038738","title":"Email Marketing: Convert leads into customers","description":"Email Marketing is the most effective marketing tool. Ever.\u003cp\u003eAmong all the marketing techniques, online and offline, email marketing guarantees tremendous success rates.\u003c\/p\u003eBut you have to do it the right way.\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eOld-fashioned Email Marketing consisted of collecting email addresses and send them smappy emails. This technique no longer works: you need to \u003cstrong\u003etrain\u003c\/strong\u003e the \u003cstrong\u003eclient\u003c\/strong\u003e, through a Lead Nurturing procedure\u003cstrong\u003e\u003c\/strong\u003e.\u003c\/p\u003eEmail Marketing is a mix of techniques, copywriting, emotions and sales skills. The sum of these components can lead to unimaginable results.\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith Email Marketing by Luigi Padovesi you will discover: \u003c\/p\u003e\u003cp\u003e- \u003cstrong\u003eWhat\u003c\/strong\u003e is email marketing and \u003cstrong\u003ewhy\u003c\/strong\u003e is it a great opportunity\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e- What are \u003cstrong\u003enewsletters\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e- \u003cstrong\u003eTransactional\u003c\/strong\u003e emails\u003cbr\u003e- What is it and how to use an \u003cstrong\u003eautoresponder\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e- The secrets to create effective\u003cstrong\u003e Call To Action\u003c\/strong\u003e\u003cbr\u003e- The techniques to create \u003cstrong\u003eengaging\u003c\/strong\u003e \u003cstrong\u003eemails\u003c\/strong\u003e\u003cbr\u003e- Fundamental bases for email \u003cstrong\u003ecopywriting\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e- How to analyze \u003cstrong\u003estatistics\u003c\/strong\u003e and improve yourself everyday\u003cbr\u003e- \u003cstrong\u003eMistakes\u003c\/strong\u003e to be avoided at all costs\u003c\/p\u003eYou'll discover the scientific method to convert through lead nurturing procedures and webinars and how these techniques can trigger in your customer the desire to buy your product.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Luigi Padovesi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1688038736\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781688038738\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/22\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 122\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.00w x 0.26d","brand":"Luigi Padovesi","offers":[{"title":"Paperback","offer_id":44067705422079,"sku":"9781688038738","price":12.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_346be996-b82c-4fe9-bb9f-449df0901325.jpg?v=1685414845","url":"https:\/\/www.whiterainbookhouse.com\/products\/email-marketing-luigi-padovesi-9781688038738","provider":"WR Book House","version":"1.0","type":"link"}