{"product_id":"email-marketing-zachary-lukasiewicz-9781670635563","title":"Email Marketing: Build an Email List, Use Email Automation, Avoid Spam Filters","description":"We'll Cover: Why a Business Email Address Is Good for Business-What's the difference between a business email address and a personal one?-Why should I have a business email address?-How do I get a business email address?Keep Customers Interested with Email Automation -What is email automation?-How can I use it to help my business?-How does it help my customers stay interested and engaged?Get to the Point: Tips for Crafting Effective Emails-How can effective email communication help my business and brand?-How can I craft effective emails?-How can I make sure I'm responding to emails properly?The Non-Spammy Way to Build an Email List-Why is building an email or newsletter subscriber list important?-How can I help people understand the value in signing up for my emails or newsletters?-How can I use my online content to convince people to sign up?Make Email Marketing Your Secret Weapon-Why should I do email marketing?-What types of emails can I send?-What are the best ways to measure my email marketing's success?Build Your Email Marketing A-Team-Why should I consider hiring a team to do my email marketing?-What should I look for when hiring people for my team?-What are the core roles and responsibilities of an email marketing team?Get Your Emails in Shape with Multivariate Testing -How is multivariate testing different from A\/B testing?-Why should I use it in my email marketing?-How do I do multivariate testing?Reach Customers, Not Spam Filters-What are spam filters?-How and why should I avoid them?-How can I keep my email contact list up-to-date and relevant\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Zachary Lukasiewicz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1670635562\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781670635563\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/02\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 58\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.22lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.14d","brand":"Zachary Lukasiewicz","offers":[{"title":"Paperback","offer_id":44067601285375,"sku":"9781670635563","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6e899b56-ecb6-4fdf-a1f0-9b653743670c.jpg?v=1685414214","url":"https:\/\/www.whiterainbookhouse.com\/products\/email-marketing-zachary-lukasiewicz-9781670635563","provider":"WR Book House","version":"1.0","type":"link"}