{"product_id":"emarketing-raymond-frost-9781032161587","title":"eMarketing: Digital Marketing Strategy","description":"\u003cp\u003e\u003cem\u003eeMarketing\u003c\/em\u003e, 9\u003csup\u003eth\u003c\/sup\u003e edition, equips students with the solid foundation in digital marketing required to excel in practice and \"think like a marketer\".\u003c\/p\u003e \u003cp\u003eThe book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9\u003csup\u003eth \u003c\/sup\u003eedition has been fully updated to include the most cutting-edge trends and topics, including SEO, customer experience, digital media consumption, analytics, big data and AI, and diversity and ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organizations globally. Pedagogical features support the theoretical foundation throughout, incorporating \"success stories\" and \"let's get technical\" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.\u003c\/p\u003e \u003cp\u003eHighly regarded and comprehensive, this textbook is core reading for undergraduate students studying digital marketing and digital business. Online resources include PowerPoint slides and a test bank.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Raymond Frost, Alexa K. Fox, Terry Daugherty\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032161582\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032161587\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/15\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 442\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.00w x 1.00d","brand":"Raymond Frost","offers":[{"title":"Hardcover","offer_id":46451128697087,"sku":"9781032161587","price":425.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bbda26d7-47af-41f8-b97e-a7fec0417f32.jpg?v=1735876538","url":"https:\/\/www.whiterainbookhouse.com\/products\/emarketing-raymond-frost-9781032161587","provider":"WR Book House","version":"1.0","type":"link"}