{"product_id":"emerging-domestic-markets-gregory-fairchild-9780231173223","title":"Emerging Domestic Markets: How Financial Entrepreneurs Reach Underserved Communities in the United States","description":"\u003cp\u003eThe term \"emerging market\" refers to a country where incomes are currently low but that is likely to experience rapid growth and increasing economic competitiveness. Identifying emerging markets is important for international development, and for investors they represent intriguing opportunities to reap uncommon gains. Yet many of the characteristics of emerging markets--including demographic shifts, rising educational attainment, and growing urbanization--are also found closer to home, in communities that have been underserved by the existing financial-services system. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eGregory Fairchild introduces readers to the rising set of entrepreneurs whose efforts to reach marginalized groups are reshaping the emerging markets of the United States. He explores how minority-owned and community-development institutions are achieving innovations in consumer- and small-business-targeted financial services to further economic development and reduce inequality. Fairchild illustrates these transformative models through compelling narratives: the decision by a Chinese-ethnic credit union to open a branch in a new neighborhood, investment by a minority-led private equity firm in satellite radio for the developing world, and efforts by a community-development-loan fund to bring fresh foods into a food desert in Philadelphia. He analyzes the models of these organizations, measures their successes and failures, and provides suggestions for sustainable growth of similar organizations. Bringing together quantitative research, powerful stories of real-world entrepreneurs, and nuanced insights on public policy, \u003ci\u003eEmerging Domestic Markets\u003c\/i\u003e offers a vital set of prescriptions for inclusive financial development.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gregory Fairchild\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0231173229\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780231173223\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Columbia Business School Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/05\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.20d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 11\/01\/2021","brand":"Gregory Fairchild","offers":[{"title":"Hardcover","offer_id":43995273887999,"sku":"9780231173223","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_53676605-f59a-4fac-9dd0-8f70488aa7b3.jpg?v=1683334871","url":"https:\/\/www.whiterainbookhouse.com\/products\/emerging-domestic-markets-gregory-fairchild-9780231173223","provider":"WR Book House","version":"1.0","type":"link"}