{"product_id":"emerging-trends-and-innovation-in-ho-keat-leng-9781466675278","title":"Emerging Trends and Innovation in Sports Marketing and Management in Asia","description":"Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ho Keat Leng\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466675276\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466675278\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/31\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 382\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.58lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.88d","brand":"Ho Keat Leng","offers":[{"title":"Hardcover","offer_id":48453664538879,"sku":"9781466675278","price":225.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_68a2be3b-08d9-47ad-a5f2-71e8ca6c768e.jpg?v=1777301522","url":"https:\/\/www.whiterainbookhouse.com\/products\/emerging-trends-and-innovation-in-ho-keat-leng-9781466675278","provider":"WR Book House","version":"1.0","type":"link"}