{"product_id":"emotion-by-design-greg-hoffman-9781538705599","title":"Emotion by Design: Creative Leadership Lessons from a Life at Nike","description":"\u003cb\u003eInnovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike's singular brand and was instrumental in its most high-profile breakthrough campaigns.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles: \u003cul\u003e\n\u003cli\u003e\u003cb\u003eCreativity is a Team Sport\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eDare to be Remembered\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eLeave a Legacy, Not Just a Memory\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003eOver the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman led teams in shaping and expressing Nike's brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people--quite literally \u003ci\u003eemotion by design\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eWith fascinating stories about Nike's most famous campaigns, EMOTION BY DESIGN shares Hoffman's philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Greg Hoffman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538705591\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538705599\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Twelve\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/05\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.20w x 1.20d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 12\/17\/2021 pg. 1\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 01\/24\/2022","brand":"Greg Hoffman","offers":[{"title":"Hardcover","offer_id":44050403393791,"sku":"9781538705599","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_387d1964-c051-483f-a298-4162c779643a.jpg?v=1685007033","url":"https:\/\/www.whiterainbookhouse.com\/products\/emotion-by-design-greg-hoffman-9781538705599","provider":"WR Book House","version":"1.0","type":"link"}