{"product_id":"emotion-marketing-scott-robinette-9780071364140","title":"Emotion Marketing: The Hallmark Way of Winning Customers for Life","description":"To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.\u003cp\u003e This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: \u003cbr\u003e- How emotion works to cement customer loyalty\u003cbr\u003e- The 3 Emotional E's--Equity, Experience, and Energy\u003c\/p\u003e\u003cp\u003eScott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Scott Robinette, Claire Brand\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071364145\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071364140\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/20\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 247\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.16lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d\u003c\/p\u003e","brand":"Scott Robinette","offers":[{"title":"Hardcover","offer_id":43981449068799,"sku":"9780071364140","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f0c1cc0b-fda8-441e-a7b7-fc2e6f58cca9.jpg?v=1683255639","url":"https:\/\/www.whiterainbookhouse.com\/products\/emotion-marketing-scott-robinette-9780071364140","provider":"WR Book House","version":"1.0","type":"link"}