{"product_id":"emotion-measurement-herbert-l-meiselman-9780128211250","title":"Emotion Measurement","description":"\u003cp\u003e\u003ci\u003eEmotion Measurement, Second Edition\u003c\/i\u003e highlights key elements of emotions that should be considered in the measurement of emotions in both academic and commercial environments. This edition begins with an updated review of basic studies of emotion, including the theory, physiology, and psychology of emotions, as these are the foundational studies which food scientists as well as product developers and marketing professionals need to be aware of.\u003c\/p\u003e \u003cp\u003eThe second section highlights methods for studying emotions, and reviews the different approaches to emotion measurement: questionnaire self-report, behavioral, and physiological. This section explores the merits of intrinsic versus extrinsic measures of emotion. Some new measurement approaches have emerged since the first edition of this book. The book then presents practical applications, with chapters on emotion research in food and beverage, as well as in a range of products and clinical settings. The experience in testing product emotions has increased since the first edition when product emotion research was newer. Finally, \u003ci\u003eEmotion Measurement, Second Edition\u003c\/i\u003e provides coverage of cross-cultural research on emotions. This is critical because much of the newer commercial research is aimed at markets around the world, requiring methods that work in many cultures. And the universality of emotions has been a topic of research for decades.\u003c\/p\u003e \u003cp\u003eTaking both an academic and applied approach, \u003ci\u003eEmotion Measurement, Second Edition\u003c\/i\u003e will be an invaluable reference for those conducting basic academic research on emotions and for sensory and consumer scientists, and the product developers and marketing professionals they work alongside.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Herbert L. Meiselman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0128211253\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780128211250\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Woodhead Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/09\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 1046\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 3.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 2.06d","brand":"Herbert L. Meiselman","offers":[{"title":"Paperback","offer_id":48013705543935,"sku":"9780128211250","price":350.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_38dc4bdd-65e1-458f-95b4-03997e76ffaa.jpg?v=1767744256","url":"https:\/\/www.whiterainbookhouse.com\/products\/emotion-measurement-herbert-l-meiselman-9780128211250","provider":"WR Book House","version":"1.0","type":"link"}