{"product_id":"empathy-at-scale-dana-publicover-9781794802087","title":"Empathy at Scale: How to Solve Your Toughest Business Challenges and Do the Best Work of Your Career","description":"How many times have you experienced organizational change that is, at best, a rebrand and business as usual at worst? To create real change, real change must occur. The way we work isn't working. \u003cp\u003e\u003c\/p\u003eEmployees wear too many hats and spend all their time putting out fires instead of strategizing a brilliant future. Innovation is just a word in our tagline. We're looking for the Next Big Thing, but we can't afford to take a risk on anything different.It's time to try a new approach to problem-solving using tools already at your disposal. To understand the root cause of problems (and predict the impact of your solution), you must empathize with your user-your customer, your member, your client or even your employee. \u003cp\u003e\u003c\/p\u003eThis book will teach you how to empathize with anyone and run a full-scale empathy study to collect actionable, qualitative data. You'll also learn problem-solving methods and ways to prove ideas early on to avoid costly mistakes down the line.If you find yourself with unsolvable problems and you're open to trying new ways of thinking, \u003cb\u003e\u003ci\u003eEmpathy at Scale\u003c\/i\u003e\u003c\/b\u003e is the impetus you've been waiting for. Dana Publicover brings knowledge from years in startup business development, product design, user research and design thinking facilitation to show that there is always a creative solution-and it's not going to come out of routine brainstorms. Because if you could sit and think up a solution, you'd have the answer by now. \u003cp\u003e\u003c\/p\u003eThis book is for anyone who knows it's time to change the way they work, who wants to change but isn't sure how, and who believes their work gets in the way of their job. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eREVIEWS: \u003c\/b\u003e\u003cbr\u003e\"Companies are beginning to realize that what is missing from their development process is a real understanding of the audiences they serve. Teams looking to gain that understanding should look to Empathy at Scale for \u003cb\u003ea practical playbook to get people out of their own heads\u003c\/b\u003e to better see into others'. Publicover has a wide variety of examples and tips to build empathy, a critical skill in the 21st century.\"\u003cbr\u003e - Gretchen Anderson, author of \u003ci\u003eMastering Collaboration\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e\"Dana's understanding of empathy and it's vital role in product and service design is as comprehensive and well-delivered in this book as any place you can find. She has rightfully put the horse in front of the cart which is the opposite of what most design thinkers do. This book is \u003cb\u003ea guide to save time, save money, and create what your customers want and will use.\u003c\/b\u003e\"\u003cbr\u003e -Cam Marston, President, Generational Insights.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dana Publicover\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1794802088\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781794802087\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Publicover Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/17\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 130\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.31d","brand":"Dana Publicover","offers":[{"title":"Paperback","offer_id":44311415423231,"sku":"9781794802087","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a0a0f65a-a27a-4fb6-a4e7-9d4ff05c6dd7.jpg?v=1695722677","url":"https:\/\/www.whiterainbookhouse.com\/products\/empathy-at-scale-dana-publicover-9781794802087","provider":"WR Book House","version":"1.0","type":"link"}