{"product_id":"employer-brand-management-richard-mosley-9781118898529","title":"Employer Brand Management: Practical Lessons from the World's Leading Employers","description":"\u003cb\u003eAttract, recruit, and retain the very best with a strategic employer brand\u003c\/b\u003e \u003cp\u003eFrom one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject \u003ci\u003eThe Employer Brand, \u003c\/i\u003e comes the long-awaited practical follow-up \u003ci\u003eEmployer Brand Management\u003c\/i\u003e. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. \u003ci\u003eEmployer Brand Management\u003c\/i\u003e gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.\u003c\/p\u003e \u003cp\u003eYou will: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eFollow the process of brand planning, definition, implementation, and application\u003c\/li\u003e \u003cli\u003eDiscover how brand thinking can strengthen strategy and reinforce HR value\u003c\/li\u003e \u003cli\u003eImprove existing recruitment and talent management programs\u003c\/li\u003e \u003cli\u003eLearn the importance of employee engagement in the brand experience\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Mosley\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118898524\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118898529\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/20\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 316\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.10w x 0.90d","brand":"Richard Mosley","offers":[{"title":"Hardcover","offer_id":43924138033407,"sku":"9781118898529","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_edc8c16b-58c5-439b-899f-7fcc90cdce4b.jpg?v=1681068702","url":"https:\/\/www.whiterainbookhouse.com\/products\/employer-brand-management-richard-mosley-9781118898529","provider":"WR Book House","version":"1.0","type":"link"}