{"product_id":"employer-branding-for-the-hospitality-sjoerd-gehrels-9781789730722","title":"Employer Branding for the Hospitality and Tourism Industry: Finding and Keeping Talent","description":"Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. \u003ci\u003eEmployer Branding for the Hospitality and Tourism Industry\u003c\/i\u003e explores the potential of EB in changing approaches to managing people and improving opinions on careers in the hospitality sector. \u003cbr\u003e With a focus that goes beyond large companies, the book innovatively explores the possibilities of implementing EB methods within small-and medium-sized enterprises (SMEs) operating in the field of hospitality and tourism. Using international case studies taken from real world research, Gehrels highlights practical ways for companies in the hospitality and tourism sector to adopt EB strategies to best suit their business, employees and customers. \u003cbr\u003e For an industry with a high labour turnover and negative public image in terms of its employment practices, Employer Branding is more vital than ever in its ability to attract potential employees in a targeted and efficient manner. It is a must-read for both current and future practitioners, as well as for researchers and academics in the field of tourism, hospitality, branding and employment.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sjoerd Gehrels\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1789730724\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781789730722\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerald Publishing Limited\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/05\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.91w x 0.71d","brand":"Sjoerd Gehrels","offers":[{"title":"Paperback","offer_id":48587895734527,"sku":"9781789730722","price":28.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/employer-branding-for-the-hospitality-sjoerd-gehrels-9781789730722","provider":"WR Book House","version":"1.0","type":"link"}