{"product_id":"empowerment-selling-fran-fisher-9780979875410","title":"Empowerment Selling: STOP selling and START fulfilling your customer's needs","description":"Empowerment Selling demonstrates the paradigm shift from selling a product or service by having to convince the customer that it's the best product\/service (which, at the extreme, would be high pressure sales) to facilitating the customer in a client-generated solution for a successful outcome which helps build collaborative, ongoing relationships-and a long-term sales win\/win strategy. We are presenting a powerful approach we call The 3C Principle: Connect. Clarify. Cultivate. The 3C Principle focuses on the essence of this underlying empowerment philosophy for effective sales versus detailed mechanics or formulated scripts and the inference that the seller knows more than the customer.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fran Fisher,Mark Bornstein\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0979875412\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780979875410\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fjfisher Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/16\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 98\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.20d","brand":"Fran Fisher","offers":[{"title":"Paperback","offer_id":48449080525055,"sku":"9780979875410","price":9.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8474a9c6-bbed-4b25-82a4-f7b97b38892a.jpg?v=1777261868","url":"https:\/\/www.whiterainbookhouse.com\/products\/empowerment-selling-fran-fisher-9780979875410","provider":"WR Book House","version":"1.0","type":"link"}