{"product_id":"empty-pleasures-carolyn-de-la-peza-9780807872741","title":"Empty Pleasures: The Story of Artificial Sweeteners from Saccharin to Splenda","description":"Sugar substitutes have been a part of American life since saccharin was introduced at the 1893 World's Fair. In \u003ci\u003eEmpty Pleasures\u003c\/i\u003e, the first history of artificial sweeteners in the United States, Carolyn de la Pena blends popular culture with business and women's history, examining the invention, production, marketing, regulation, and consumption of sugar substitutes such as saccharin, Sucaryl, NutraSweet, and Splenda. She describes how saccharin, an accidental laboratory by-product, was transformed from a perceived adulterant into a healthy ingredient. As food producers and pharmaceutical companies worked together to create diet products, savvy women's magazine writers and editors promoted artificially sweetened foods as ideal, modern weight-loss aids, and early diet-plan entrepreneurs built menus and fortunes around pleasurable dieting made possible by artificial sweeteners. \u003cbr\u003e\u003cbr\u003eNutraSweet, Splenda, and their predecessors have enjoyed enormous success by promising that Americans, especially women, can \"have their cake and eat it too,\" but \u003ci\u003eEmpty Pleasures\u003c\/i\u003e argues that these \"sweet cheats\" have fostered troubling and unsustainable eating habits and that the promises of artificial sweeteners are ultimately too good to be true.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carolyn de la Peña\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0807872741\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780807872741\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of North Carolina Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.12h x 5.78w x 0.82d","brand":"Carolyn de la Peña","offers":[{"title":"Paperback","offer_id":46962518917375,"sku":"9780807872741","price":37.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f7785a3b-0f75-4f82-a7be-c213539a1b66.jpg?v=1750651693","url":"https:\/\/www.whiterainbookhouse.com\/products\/empty-pleasures-carolyn-de-la-peza-9780807872741","provider":"WR Book House","version":"1.0","type":"link"}