{"product_id":"enchantment-guy-kawasaki-9781591845836","title":"Enchantment: The Art of Changing Hearts, Minds, and Actions","description":"Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEnchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guy Kawasaki\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1591845831\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781591845836\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Portfolio\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/31\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 5.30w x 0.70d","brand":"Guy Kawasaki","offers":[{"title":"Paperback","offer_id":43985241768191,"sku":"9781591845836","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5f895cc1-6596-4ad2-8b75-8543765be432.jpg?v=1683276399","url":"https:\/\/www.whiterainbookhouse.com\/products\/enchantment-guy-kawasaki-9781591845836","provider":"WR Book House","version":"1.0","type":"link"}