{"product_id":"encyclopedia-of-brand-communications-jason-cj-9798710026106","title":"Encyclopedia of Brand Communications","description":"The Encyclopedia of Brand Communications is a capstone publication in brand communications that sets the tone of how brand communicators should approach stewarding the brands under their care. A compendium consolidating key research insights pertaining to issues on branding including digital marketing, PR, design, copywriting, copy strategy, cult branding, brand communities and tribes, brand personality, brand architecture, data analytics, amongst others, the actionable points move brand custodians from strategy to execution, whilst keeping their focus on retaining the brand DNA. \u003cp\u003e\u003c\/p\u003eA practitioner's guide that needs to be within arms-reach of any marketer, its rich research contents also provide researchers \/ academia an excellent overview of how marketing theory in branding bridges into practice. Authored by co-founder of leading global communications powerhouse SYL+JAS (www.sylnjas.com), omnibus is a must-have on the shelves of libraries and practitioners alike. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e-CONTENTS- \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eBrand Personality \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eIntroduction to brand personality\u003c\/li\u003e\n\u003cli\u003eBrand quality\u003c\/li\u003e\n\u003cli\u003eBrand attraction, loyalty and love\u003c\/li\u003e\n\u003cli\u003eLuxury branding\u003c\/li\u003e\n\u003cli\u003eCorporate personality\u003c\/li\u003e\n\u003cli\u003eBrand personality dilution\u003c\/li\u003e\n\u003cli\u003eBrand architecture\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eBrand Design\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eDesigning your logo\u003c\/li\u003e\n\u003cli\u003eDesigning your website\u003c\/li\u003e\n\u003cli\u003eDesigning your brief\u003c\/li\u003e\n\u003cli\u003eDesigning your brand experience\u003c\/li\u003e\n\u003cli\u003eDesigning your funnel\u003c\/li\u003e\n\u003cli\u003eDesigning your customer loyalty programme\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eBrand Community\/Tribe\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eIntroduction to communities and tribes\u003c\/li\u003e\n\u003cli\u003eBrand tribe\u003c\/li\u003e\n\u003cli\u003eBrand engagement\u003c\/li\u003e\n\u003cli\u003eForging internal tribes\u003c\/li\u003e\n\u003cli\u003eBrand authenticity\u003c\/li\u003e\n\u003cli\u003eFrom tribe to recurring revenue\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eCultifying a Brand\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eIntroduction to the cult\u003c\/li\u003e\n\u003cli\u003eCult figureheads\u003c\/li\u003e\n\u003cli\u003eCultified by association\u003c\/li\u003e\n\u003cli\u003eCultifying your senses - doing it right\u003c\/li\u003e\n\u003cli\u003eName, Nomenclature \u0026amp; architecture\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eBranding at the granular\u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eData\u003c\/li\u003e\n\u003cli\u003eFunnels\u003c\/li\u003e\n\u003cli\u003ePersonas\u003c\/li\u003e\n\u003cli\u003ePricing\u003c\/li\u003e\n\u003cli\u003eDigital Marketing\u003c\/li\u003e\n\u003cli\u003eDigital PR\u003c\/li\u003e\n\u003cli\u003eSelling\u003c\/li\u003e\n\u003cli\u003eBranding\u003c\/li\u003e\n\u003cli\u003eContent Strategy \/ Copywriting\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eReadership: \u003c\/b\u003e Brand communicators, researchers, advanced undergraduate and graduate students in advertising, PR and brand promotional communications. \u003cp\u003e\u003c\/p\u003eConnect with our brand communications agency at hello@sylnas.com today!\u003cbr\u003ePeruse our thought leadership content at www.sylnjas.com\/bureau. \u003cp\u003e\u003c\/p\u003e==\u003cbr\u003e\u003cb\u003eBIC\u003c\/b\u003e\u003cbr\u003eKJSA Advertising \u003cp\u003e\u003c\/p\u003e\u003cb\u003eBISAC\u003c\/b\u003e\u003cbr\u003eBUS002000\u003cb\u003e BUSINESS \u0026amp; ECONOMICS\u003c\/b\u003e \/ Advertising \u0026amp; Promotion\u003cbr\u003eBUS007000\u003cb\u003e BUSINESS \u0026amp; ECONOMICS\u003c\/b\u003e \/ Business Communication \/ General\u003cbr\u003eBUS052000\u003cb\u003e BUSINESS \u0026amp; ECONOMICS\u003c\/b\u003e \/ Public Relations\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jason Cj\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798710026106\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/17\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 402\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.29lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.89d","brand":"Jason Cj","offers":[{"title":"Paperback","offer_id":48440488820991,"sku":"9798710026106","price":229.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4ecd6c0e-7f42-40af-9332-653d39b450a4.jpg?v=1777182769","url":"https:\/\/www.whiterainbookhouse.com\/products\/encyclopedia-of-brand-communications-jason-cj-9798710026106","provider":"WR Book House","version":"1.0","type":"link"}