{"product_id":"engaging-consumers-through-branded-entertainment-jose-marti-parreno-9781466683426","title":"Engaging Consumers through Branded Entertainment and Convergent Media","description":"Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jose Marti Parreno\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1466683422\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781466683426\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Science Reference\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/30\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 376\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.55lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.88d","brand":"Jose Marti Parreno","offers":[{"title":"Hardcover","offer_id":48439274275071,"sku":"9781466683426","price":205.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_845ac6ba-0430-4462-8e8c-2945e0290e9b.jpg?v=1777176581","url":"https:\/\/www.whiterainbookhouse.com\/products\/engaging-consumers-through-branded-entertainment-jose-marti-parreno-9781466683426","provider":"WR Book House","version":"1.0","type":"link"}