{"product_id":"engaging-diverse-college-alumni-marybeth-gasman-9780415892742","title":"Engaging Diverse College Alumni: The Essential Guide to Fundraising","description":"\u003cp\u003e\u003cstrong\u003eWinner of the 2014 CASE Warwick Award for Outstanding Research on Alumni Relations and Institutional Advancement\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eChanging demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a \"one size fits all\" approach, \u003ci\u003e Engaging Diverse College Alumni \u003c\/i\u003eprovides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and offers concrete suggestions for engaging these populations, including best practices as well as approaches to avoid. \u003c\/p\u003e\u003cp\u003eThis practical guide includes: \u003c\/p\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eA Comprehensive Overview of Diverse Cultures\u003cb\u003e--\u003c\/b\u003euse of secondary sources, interviews, and quantitative data to explore the history, motivations, and trends of Latino, African American, Native American, and Asian American and Pacific Islander communities.\u003c\/li\u003e \u003c\/ul\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003ePractical Recommendations--data-based recommendations and examples integrated throughout the chapters, including \"Strategies at a Glance\" for quick reference.\u003c\/li\u003e \u003c\/ul\u003e\u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eBest Practices and Innovative Approaches--interviews with advancement staff and alumni of color, an entire chapter outlining successful innovative fundraising programs, and a chapter on common pitfalls to avoid.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eBoth newcomers and seasoned fundraising professionals will find this book to be a compelling and in-depth guide to engaging diverse college alumni.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marybeth Gasman,Nelson Bowman III\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415892740\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415892742\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/05\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Marybeth Gasman","offers":[{"title":"Hardcover","offer_id":48658888556799,"sku":"9780415892742","price":225.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/engaging-diverse-college-alumni-marybeth-gasman-9780415892742","provider":"WR Book House","version":"1.0","type":"link"}