{"product_id":"engaging-your-community-through-active-terry-kendrick-9781783303847","title":"Engaging Your Community Through Active Strategic Marketing","description":"\u003cp\u003eNow more than ever, libraries must find ways to engage with their communities in order to demonstrate the value they create and deliver. \u003ci\u003eEngaging your Community through Active Strategic Marketing\u003c\/i\u003e is a comprehensive resource that provides an overview of best practice strategic marketing, with advice on how to implement effective marketing activities in libraries and information services with the best chance of success. It takes each element of the strategic marketing domain and outlines both current marketing best practice and its detailed application in the library and information sector. It includes a set of tools and techniques to help reflection and progress towards effective marketing.\u003c\/p\u003e\u003cp\u003eWhether it is raising awareness of resources, increasing library use or demonstrating value, this book will help libraries from all sectors achieve their goals, communicate their benefits and present a clear and consistent image.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Terry Kendrick\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1783303840\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781783303847\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Facet Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/27\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Terry Kendrick","offers":[{"title":"Hardcover","offer_id":44130079768831,"sku":"9781783303847","price":125.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2e5e3b7f-ac94-4657-a17b-96d8bae2d3b9.jpg?v=1687467447","url":"https:\/\/www.whiterainbookhouse.com\/products\/engaging-your-community-through-active-terry-kendrick-9781783303847","provider":"WR Book House","version":"1.0","type":"link"}