{"product_id":"engineered-to-sell-jan-l-logemann-9780226660011","title":"Engineered to Sell: European Émigrés and the Making of Consumer Capitalism","description":"The mid-twentieth-century marketing world influenced nearly every aspect of American culture--music, literature, politics, economics, consumerism, race relations, gender, and more. In \u003ci\u003eEngineered to Sell\u003c\/i\u003e, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the \"Americanization\" paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, \u003ci\u003eEngineered to Sell\u003c\/i\u003e details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to \"American\" consumer capitalism.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jan L. Logemann\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 022666001X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780226660011\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Chicago Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/20\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 03\/01\/2021","brand":"Jan L. Logemann","offers":[{"title":"Hardcover","offer_id":48086421668095,"sku":"9780226660011","price":125.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0ecd0ba3-6186-42dc-88b5-396af7b54d69.jpg?v=1769094579","url":"https:\/\/www.whiterainbookhouse.com\/products\/engineered-to-sell-jan-l-logemann-9780226660011","provider":"WR Book House","version":"1.0","type":"link"}