{"product_id":"engineering-of-creativity-semyon-d-savransky-9780849322556","title":"Engineering of Creativity","description":"\u003cp\u003eInvention and innovation lie at the heart of problem solving in virtually every discipline, but they are not easy to come by. Divine inspiration aside, historically we have depended primarily on observation, brainstorming, and trial-and-error methods to develop the innovations that provide solutions. But these methods are neither efficient nor dependable enough for the high-quality, high-tech engineering solutions we need today. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eTRIZ is a unique and powerful, algorithmic approach to problem solving that demonstrated remarkable effectiveness in its native Russia, and whose popularity has now spread to organizations such as Ford, NASA, Motorola, Unisys, and Rockwell International. Until now, however, no comprehensive, comprehensible treatment, suitable for self-study or as a textbook, has been available in English. \u003cp\u003e\u003c\/p\u003eEngineering of Creativity provides a valuable opportunity to learn and apply the concepts and techniques of TRIZ to complex engineering problems. The author-a world-renowned TRIZ expert-covers every aspect of TRIZ, from the basic concepts to the latest research and developments. He provides step-by-step guidelines, case studies from a variety of engineering disciplines, and first-hand experience in using the methodology. \u003cp\u003e\u003c\/p\u003eApplication of TRIZ can bring high-quality-even breakthrough-conceptual solutions and help remove technical obstacles. Mastering the contents of Engineering of Creativity will bring your career and your company a remarkable advantage: the ability to formulate the best possible solutions for technical systems problems and predict future developments.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Semyon D. Savransky\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0849322553\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780849322556\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2000\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 410\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.53h x 6.45w x 1.14d","brand":"Semyon D. Savransky","offers":[{"title":"Hardcover","offer_id":44761048154367,"sku":"9780849322556","price":132.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4cd3ed80-33d6-476d-8364-7eb1eb43824a.jpg?v=1706680225","url":"https:\/\/www.whiterainbookhouse.com\/products\/engineering-of-creativity-semyon-d-savransky-9780849322556","provider":"WR Book House","version":"1.0","type":"link"}