{"product_id":"english-almanacs-astrology-and-popular-louise-hill-curth-9780719069291","title":"English Almanacs, Astrology and Popular Medicine, 1550-1700","description":"Early modern almanacs have received relatively little academic attention over the years, despite being the first true form of British mass media. While their major purpose was to provide annual information about the movements of the stars and the corresponding effects on Earth, most contained a range of other material, including advice on preventative and remedial medicine for humans and animals. Based on the most extensive research to date into the relationship between the popular press, early modern medical beliefs and practices, this study argues that these cheap, annual booklets played a major role in shaping contemporary medical beliefs and practices in early modern England. \u003cp\u003e\u003c\/p\u003eBeginning with an overview of printed vernacular medical literature, the book examines in-depth the genre of almanacs, their authors, target and actual audiences. It discusses the various types of medical information and advice in almanacs, preventative and remedial medicine for humans, as well as 'non-commercial' and 'commercial' medicines promoted in almanacs, and the under-explored topic of animal health care.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Louise Hill-Curth\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0719069297\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780719069291\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Manchester University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/31\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.62d","brand":"Louise Hill-Curth","offers":[{"title":"Paperback","offer_id":44583729594623,"sku":"9780719069291","price":27.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a6c0f51f-3a0d-4b34-93eb-122eabb08766.jpg?v=1701883234","url":"https:\/\/www.whiterainbookhouse.com\/products\/english-almanacs-astrology-and-popular-louise-hill-curth-9780719069291","provider":"WR Book House","version":"1.0","type":"link"}