{"product_id":"entertainment-science-thorsten-hennig-thurau-9783030077334","title":"Entertainment Science: Data Analytics and Practical Theory for Movies, Games, Books, and Music","description":"\u003cp\u003eThe entertainment industry has long been dominated by legendary screenwriter William Goldman's \"Nobody-Knows-Anything\" mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage - the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney's recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to \"Nobody-Knows\" decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in theentertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThorsten Hennig-Thurau and Mark B. Houston - two of our finest scholars in the area of entertainment marketing - have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eMorris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University\u003c\/p\u003e\u003cp\u003e\u003ci\u003eEntertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can't be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs.\u003c\/i\u003e\u003c\/p\u003eMichael Kmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eEntertainment Science's winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eAll鑒re Hadida, Associate Professor in Strategy, University of Cambridge\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thorsten Hennig-Thurau, Mark B. Houston\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030077330\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030077334\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/11\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 865\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.76d","brand":"Thorsten Hennig-Thurau","offers":[{"title":"Paperback","offer_id":43940734107903,"sku":"9783030077334","price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_6957d2e6-ee5c-4a4e-9791-3c73dce5ce11.jpg?v=1681448884","url":"https:\/\/www.whiterainbookhouse.com\/products\/entertainment-science-thorsten-hennig-thurau-9783030077334","provider":"WR Book House","version":"1.0","type":"link"}