{"product_id":"entrepreneurial-insanity-in-the-restaurant-mark-garcia-9780974945231","title":"Entrepreneurial Insanity in the Restaurant Business: When Doing the Same Things Do Not Produce Different Results...","description":"Roger McManus, a battle-scarred, veteran entrepreneur, teams up with Chef Mark Garcia to develop an entirely different perspective on the subject of restaurant ownership. Entrepreneurial Insanity in the Restaurant Business challenges the reader to keep the art of cooking and food design in perspective, but to get real about the business of selling food  The ideas in this book will forever change how the motivated restaurateur will view his or her profession -- and life. The concept behind the Entrepreneurial Insanity series rests on that premise; love what you do, but work toward having a life and a business that are separate entities. Chances are very good that someday these two entities will want (or need) to take divergent paths. Mark and Roger have created a book that makes the distinction between owning a restaurant and owning a business asset very clear. It is the difference between owning a small business and being an entrepreneur  This book lays out the case for, and the strategy by which, professional restaurateurs can grow their business and their freedom.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark Garcia, Roger McManus\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0974945234\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780974945231\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Planner Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/01\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.43d","brand":"Mark Garcia","offers":[{"title":"Paperback","offer_id":43926919741695,"sku":"9780974945231","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_4144ab56-7141-4c0d-b220-769beb7e41ff.jpg?v=1681085772","url":"https:\/\/www.whiterainbookhouse.com\/products\/entrepreneurial-insanity-in-the-restaurant-mark-garcia-9780974945231","provider":"WR Book House","version":"1.0","type":"link"}