{"product_id":"entrepreneurial-journalism-paul-marsden-9781138190368","title":"Entrepreneurial Journalism: How to go it alone and launch your dream digital project","description":"\u003cp\u003e\u003cem\u003eEntrepreneurial Journalism\u003c\/em\u003e explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.\u003c\/p\u003e \u003cp\u003eTopics include: \u003c\/p\u003e \u003cp\u003e- advice on launching digital start-ups;\u003c\/p\u003e \u003cp\u003e- how to use key analytics to track and focus readership;\u003c\/p\u003e \u003cp\u003e- engaging with mobile journalism by utilising smartphone and app technology;\u003c\/p\u003e \u003cp\u003e- developing revenue streams that can make digital journalism sustainable;\u003c\/p\u003e \u003cp\u003e- legal and ethical dilemmas faced in a modern newsroom;\u003c\/p\u003e \u003cp\u003e- the challenges of producing news for mobile readers.\u003c\/p\u003e \u003cp\u003eThe book features leading figures from the BBC, Google and the \u003ci\u003eGuardian\u003c\/i\u003e, as well as some of Britain's best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.\u003c\/p\u003e \u003cp\u003e\u003cem\u003eEntrepreneurial Journalism\u003c\/em\u003e is an invaluable resource for both practising journalists and students of journalism.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Marsden\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138190365\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138190368\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/19\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.42d","brand":"Paul Marsden","offers":[{"title":"Paperback","offer_id":44120928092415,"sku":"9781138190368","price":49.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3b9cee18-ba6d-4460-9d7c-1c32e295027a.jpg?v=1687417068","url":"https:\/\/www.whiterainbookhouse.com\/products\/entrepreneurial-journalism-paul-marsden-9781138190368","provider":"WR Book House","version":"1.0","type":"link"}