{"product_id":"entrepreneurial-marketing-edwin-j-nijssen-9780367445317","title":"Entrepreneurial Marketing: How to Develop Customer Demand","description":"\u003cp\u003eHow do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. \u003cem\u003eEntrepreneurial Marketing \u003c\/em\u003efocuses on these challenges.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Edwin J. Nijssen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 036744531X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367445317\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/15\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 164\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.44d","brand":"Edwin J. Nijssen","offers":[{"title":"Hardcover","offer_id":48064854655231,"sku":"9780367445317","price":220.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_73b16654-cbbf-4ee7-ba79-9c2e735d1372.jpg?v=1768671483","url":"https:\/\/www.whiterainbookhouse.com\/products\/entrepreneurial-marketing-edwin-j-nijssen-9780367445317","provider":"WR Book House","version":"1.0","type":"link"}