{"product_id":"entrepreneurial-vernacular-carolyn-s-loeb-9781421433288","title":"Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s","description":"\u003cp\u003eOriginally published in 2001. Suburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U. S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In \u003cem\u003eEntrepreneurial Vernacular: Developers' Subdivisions in the 1920s\u003c\/em\u003e, Carolyn S. Loeb shows that the precedents for this change in single-family home design were the result of concerted efforts by entrepreneurial realtors and other housing professionals during the 1920s. In her discussion of the historical and structural forces that propelled this change, Loeb focuses on three typical speculative subdivisions of the 1920s and on the realtors, architects, and building-craftsmen who designed and constructed them. These examples highlight the \"shared set of planning and design concerns\" that animated realtors (whom Loeb sees as having played the \"key role\" in this process) and the network of housing experts with whom they associated. Decentralized and loosely coordinated, this network promoted home ownership through flexible strategies of design, planning, financing, and construction which\u003c\/p\u003e\u003cp\u003ethe author describes as a new and \"entrepreneurial\" vernacular.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carolyn S. Loeb\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1421433281\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781421433288\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Johns Hopkins University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.96lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.67d","brand":"Carolyn S. Loeb","offers":[{"title":"Paperback","offer_id":44052623032575,"sku":"9781421433288","price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2534192d-6849-4e61-b0ca-343a00a57d98.jpg?v=1685019873","url":"https:\/\/www.whiterainbookhouse.com\/products\/entrepreneurial-vernacular-carolyn-s-loeb-9781421433288","provider":"WR Book House","version":"1.0","type":"link"}