{"product_id":"entrepreneurship-and-effective-small-business-norman-m-scarborough-9780133506327","title":"Entrepreneurship and Effective Small Business Management","description":"\u003ci\u003eFor undergraduate and graduate courses in entrepreneurship and\/or small business management.\u003c\/i\u003e  Discover how to successfully launch and manage a small business.  Open your students' minds to the possibilities, challenges, and rewards of becoming a small business owner with \u003cb\u003eEntrepreneurship and Effective Small Business Management\u003c\/b\u003e\u003ci\u003e.\u003c\/i\u003e This text provides students with the tools they need in order to launch and manage a small business.  This \u003cb\u003eEleventh Edition\u003c\/b\u003e continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.   This program will provide a better teaching and learning experience--for you and your students. Here's how:   \u003cul\u003e \u003cli\u003e \u003cb\u003eGet Students to Think Critically about Concepts: \u003c\/b\u003eCases challenge students to think critically about a variety of topics. \u003c\/li\u003e \u003cli\u003e \u003cb\u003eEncourage Students to Apply Concepts: \u003c\/b\u003eExamples and exercises allow students to see how entrepreneurs are putting into practice the concepts that they are learning. \u003c\/li\u003e \u003cli\u003e \u003cb\u003eStay on the Cutting-Edge with Today's Hottest Topics: \u003c\/b\u003eEvery chapter reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management. \u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Norman Scarborough, Jeffrey Cornwall\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0133506320\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780133506327\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pearson\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/19\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 936\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 4.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.60w x 1.40d","brand":"Norman Scarborough","offers":[{"title":"Hardcover","offer_id":44075951227135,"sku":"9780133506327","price":286.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_44bbedf5-57a5-4757-b479-902708ca02c2.jpg?v=1685462359","url":"https:\/\/www.whiterainbookhouse.com\/products\/entrepreneurship-and-effective-small-business-norman-m-scarborough-9780133506327","provider":"WR Book House","version":"1.0","type":"link"}