{"product_id":"entrepreneurship-for-everyone-robert-mellor-9781412947763","title":"Entrepreneurship for Everyone: A Student Textbook","description":"In this groundbreaking textbook approach to the study of entrepreneurship, Robert Mellor brings to the non-specialist not only the crucial issues of the field that they will need to know, but also bridges the gap between business knowledge and expert knowledge from other disciplines. The textbook provides relevant and targeted specialist chapters aimed towards a variety of fields - from sustainable industries, information technology; healthcare, biotechnology, as well as the musical and creative industries. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eKey entrepreneurship concepts that are covered include: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e- the theories and tools of creative thinking\u003c\/p\u003e\u003cp\u003e- market research \u003c\/p\u003e\u003cp\u003e- intellectual property protection\u003c\/p\u003e\u003cp\u003e- relevant economics\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Mellor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1412947766\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781412947763\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/26\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 7.20w x 0.60d","brand":"Robert Mellor","offers":[{"title":"Paperback","offer_id":44123466367231,"sku":"9781412947763","price":92.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7c61ce40-25e4-4e8a-905a-b36e8668ca1e.jpg?v=1687431050","url":"https:\/\/www.whiterainbookhouse.com\/products\/entrepreneurship-for-everyone-robert-mellor-9781412947763","provider":"WR Book House","version":"1.0","type":"link"}