{"product_id":"entrepreneurship-innovation-and-technology-oswaldo-lorenzo-9781032376714","title":"Entrepreneurship, Innovation, and Technology: A Guide to Core Models and Tools","description":"\u003cp\u003eThe combination of entrepreneurship, innovation, and technology has become the source of disruptive business models that transform industries and markets. The integrative understanding of these three drivers of today's economy is fundamental to business.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eEntrepreneurship, Innovation, and Technology\u003c\/em\u003e aims to connect core models and tools that are already created by well-known authors and scholars in order to deliver a unique guide for building successful business models through the adoption of new technologies and the use of effective innovation methods. The book goes through the entrepreneurial lifecycle, describing and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development, and open innovation, while taking into consideration disruptive technologies such as mobile internet, cloud computing, internet of things, and blockchain. Finally, the book describes and analyzes how successful cases have been applying those models and technologies. With the mix of an academic and practitioner team, this book aims to go against the grain by its positioning of entrepreneurship in the modern technology economy. \u003c\/p\u003e\u003cp\u003eThis book will prove to be a vital text for any student, specialist, or practitioner looking to succeed in the field.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Oswaldo Lorenzo,Peter Kawalek,Leigh Wharton\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032376716\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032376714\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/29\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 142\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.33d","brand":"Oswaldo Lorenzo","offers":[{"title":"Paperback","offer_id":49083620065535,"sku":"9781032376714","price":28.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/entrepreneurship-innovation-and-technology-oswaldo-lorenzo-9781032376714","provider":"WR Book House","version":"1.0","type":"link"}