{"product_id":"entrepreneurship-john-monyjok-maluth-9798323649549","title":"Entrepreneurship: An Introduction","description":"Stop guessing. Start building a business that grows with clarity, consistency, and real customer trust. \u003cp\u003e\u003c\/p\u003eMost people approach digital marketing like noise: they post randomly, chase trends, copy influencers, and hope the algorithm saves them. Then they get tired, confused, and discouraged. \u003cp\u003e\u003c\/p\u003eThis book is different. \u003cp\u003e\u003c\/p\u003eWritten in a clear first-person teaching style, this practical guide shows you how to grow a real online business even if you have limited time, limited budget, and unstable connectivity. You will learn how to move from \"location only\" to \"location plus attention\" by building a simple digital marketing system that creates inquiries, conversions, and repeat customers. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eInside, you will learn how to: \u003c\/b\u003e\u003cul\u003e\n\u003cli\u003eCreate a clear offer and one-page marketing plan\u003c\/li\u003e\n\u003cli\u003eIdentify your ideal customer and speak to the right people\u003c\/li\u003e\n\u003cli\u003eChoose platforms and connect them into one working system\u003c\/li\u003e\n\u003cli\u003eBuild a compelling brand that feels consistent everywhere\u003c\/li\u003e\n\u003cli\u003eCreate engaging content that builds trust, not just likes\u003c\/li\u003e\n\u003cli\u003eUse storytelling to make customers feel meaning, not only price\u003c\/li\u003e\n\u003cli\u003eUse social media to build community, not noise\u003c\/li\u003e\n\u003cli\u003eUse mobile marketing tools like WhatsApp Business to sell with speed and clarity\u003c\/li\u003e\n\u003cli\u003eKeep customers after the first sale through follow-up, loyalty, and service systems\u003c\/li\u003e\n\u003cli\u003eTrack your results with a simple one-page scorecard so you improve with evidence\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003eAdapt fast when platforms change by testing one change at a time\u003cbr\u003eMove beyond the basics into real expansion through systems, partnerships, and stronger operations \u003cp\u003e\u003c\/p\u003eYou also get implementation sprints you can follow: \u003cbr\u003eA 7-day setup sprint\u003cbr\u003eA 30-day consistency sprint\u003cbr\u003eA 90-day growth sprint \u003cp\u003e\u003c\/p\u003ePlus copy-ready field guide appendices: \u003cbr\u003eBrand and customer templates\u003cbr\u003eContent calendars and checklists\u003cbr\u003ePlatform playbooks for Instagram, WhatsApp, X, and LinkedIn\u003cbr\u003eCustomer scripts for inquiries, updates, and after-sale care\u003cbr\u003eWeekly scorecards and review questions \u003cp\u003e\u003c\/p\u003eIf you want a practical system you can actually sustain, this book will guide you step by step.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Monyjok Maluth\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798323649549\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/22\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 226\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.52d","brand":"John Monyjok Maluth","offers":[{"title":"Paperback","offer_id":48588104368383,"sku":"9798323649549","price":16.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/entrepreneurship-john-monyjok-maluth-9798323649549","provider":"WR Book House","version":"1.0","type":"link"}