{"product_id":"entry-and-cooperative-strategies-in-yadong-luo-9781567201611","title":"Entry and Cooperative Strategies in International Business Expansion","description":"\u003cp\u003eGlobalization provides firms with tremendous opportunities as well as daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansion depends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion efforts. He illustrates how (entry mode), when (timing), where (location), and what (industry). He elaborates on cooperative strategies such as partner selection, joint venture negotiation, control, cooperation, and termination. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe book is written for international executives who are actively pursuing international market opportunities. It argues that managers need to formulate appropriate expansion strategies to achieve a sustainable and successful presence in the global marketplace. The book is also valuable for students and scholars of international business, global management, and strategic management.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Yadong Luo\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 156720161X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781567201611\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/30\/1999\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 328\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.62h x 6.42w x 1.16d","brand":"Yadong Luo","offers":[{"title":"Hardcover","offer_id":46451082395903,"sku":"9781567201611","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_cf76f76f-7f8c-4421-9025-d59e8ac5de31.jpg?v=1735876381","url":"https:\/\/www.whiterainbookhouse.com\/products\/entry-and-cooperative-strategies-in-yadong-luo-9781567201611","provider":"WR Book House","version":"1.0","type":"link"}