{"product_id":"entry-strategies-for-international-markets-franklin-r-root-9780787945718","title":"Entry Strategies for International Markets","description":"\u003cb\u003eSage Advice on Going Global\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.\u003cbr\u003e --\u003cb\u003eLarry D. Bouts\u003c\/b\u003e, president, International Division, Toys-R-Us, Inc.\u003cbr\u003e \u003cbr\u003e The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Franklin R. Root\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0787945714\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780787945718\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jossey-Bass\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/23\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.26h x 6.04w x 0.73d","brand":"Franklin R. Root","offers":[{"title":"Paperback","offer_id":48448939196671,"sku":"9780787945718","price":54.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_66b717b6-99c8-4414-8f15-7066297ccabd.jpg?v=1777261256","url":"https:\/\/www.whiterainbookhouse.com\/products\/entry-strategies-for-international-markets-franklin-r-root-9780787945718","provider":"WR Book House","version":"1.0","type":"link"}