{"product_id":"escape-from-facebook-marco-camisani-calzolari-9781480263406","title":"Escape from Facebook: The Back Home Strategy","description":"Deliverance from Facebook, fake clicks, bots and other lies. A survival guide for those who thought that a social network is all it takes to do digital marketing. Does it really do any good to have hordes of fans on Facebook? How many of them are actually real? Why doesn't advertising on Facebook produce fruit? Can you really calculate a roI for social media? Conceived as a complete guide for companies to the informed use of social media, this book debunks the false hype about the importance of social media marketing and social advertising, it unmasks the deceptions - including the issue of bots and fake users - to provide a fresh and innovative look at the real potentials of social networks through the back home strategy. This is a smart, long - term strategy to bring potential clients back into your own territory so that you are playing a home game and not by Facebook's rules. Because Facebook and social media have to be a means, not an end.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Marco Camisani Calzolari\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1480263400\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781480263406\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/06\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 164\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.35d","brand":"Marco Camisani Calzolari","offers":[{"title":"Paperback","offer_id":48217387598079,"sku":"9781480263406","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_aa32984c-f269-496a-87d6-a72c6b849c91.jpg?v=1771996907","url":"https:\/\/www.whiterainbookhouse.com\/products\/escape-from-facebook-marco-camisani-calzolari-9781480263406","provider":"WR Book House","version":"1.0","type":"link"}