{"product_id":"escape-velocity-geoffrey-a-moore-9780062040893","title":"Escape Velocity: Free Your Company's Future from the Pull of the Past","description":"\"Readthis book to learn how to create a company as powerful as Apple.\"--Guy Kawasaki, former chief evangelist of Apple\u003cp\u003eIn\u003cem\u003eEscape Velocity \u003c\/em\u003eGeoffrey A. Moore, author of the marketing masterwork \u003cem\u003eCrossingthe Chasm\u003c\/em\u003e, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world's leading high-tech business strategist, Moore\u003cem\u003e \u003c\/em\u003econnectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy's \u003cem\u003eExecution\u003c\/em\u003e, Clay Christensen's \u003cem\u003eInnovator's Solution\u003c\/em\u003e, and Gary Vaynerchuck's\u003cem\u003eCrush It \u003c\/em\u003e, and for anyone aiming for the pinnacle of business success, \u003cem\u003eEscapeVelocity \u003c\/em\u003eis an irreplaceable roadmap to the top.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Geoffrey A. Moore\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0062040898\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780062040893\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/06\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.30w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 05\/16\/2011\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 07\/01\/2011 pg. 18\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 08\/15\/2011","brand":"Geoffrey A. Moore","offers":[{"title":"Hardcover","offer_id":43981428130047,"sku":"9780062040893","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1e46bd6f-d7d6-4e6a-a6ae-19fee2495048.jpg?v=1683255511","url":"https:\/\/www.whiterainbookhouse.com\/products\/escape-velocity-geoffrey-a-moore-9780062040893","provider":"WR Book House","version":"1.0","type":"link"}