{"product_id":"espn-the-company-anthony-f-smith-9780470542118","title":"ESPN the Company: The Story and Lessons Behind the Most Fanatical Brand in Sports","description":"\u003cp\u003eA fascinating look at ESPN and its success as a brand\u003c\/p\u003e \u003cp\u003e\u003ci\u003eESPN The Company\u003c\/i\u003e reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player.\u003c\/p\u003e \u003cp\u003eESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. \u003ci\u003eESPN The Company\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores the dedication to excellence that makes ESPN the \"Worldwide Leader in Sports\"\u003c\/li\u003e \u003cli\u003eReveals how the steps ESPN has taken to excel can be applied to whatever type of business you're in\u003c\/li\u003e \u003cli\u003eShares the lessons learned at ESPN about launching and growing a wildly successful enterprise\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEngaging and informative, this entertaining guide reveals how \u003ci\u003eany\u003c\/i\u003e company can benefit by embracing the best practices of ESPN.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Anthony F. Smith, Keith Hollihan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 047054211X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470542118\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.02lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.14h x 6.28w x 0.98d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2009 pg. 92","brand":"Anthony F. Smith","offers":[{"title":"Hardcover","offer_id":44566874030335,"sku":"9780470542118","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9a439fc2-9f99-4b24-aef7-444d096de61c.jpg?v=1701374843","url":"https:\/\/www.whiterainbookhouse.com\/products\/espn-the-company-anthony-f-smith-9780470542118","provider":"WR Book House","version":"1.0","type":"link"}