{"product_id":"espn-travis-vogan-9780252039768","title":"ESPN: The Making of a Sports Media Empire","description":"Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends. \u003cp\u003eTravis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned X's and O's into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like \u003ci\u003eSportsCentury, ESPN The Magazine\u003c\/i\u003e, and \u003ci\u003e30 for 30\u003c\/i\u003e built the network's cultural caché. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the \"Worldwide Leader in Sports.\" \u003c\/p\u003e\u003cp\u003eAmbitious and long overdue, \u003ci\u003eESPN: The Making of a Sports Media Empire\u003c\/i\u003e offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Travis Vogan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0252039769\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780252039768\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Illinois Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/27\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.00w x 0.90d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 05\/01\/2016","brand":"Travis Vogan","offers":[{"title":"Hardcover","offer_id":48086444212479,"sku":"9780252039768","price":110.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_25e35b9a-d1cb-49af-b3e6-34e77ffb84c0.jpg?v=1769094707","url":"https:\/\/www.whiterainbookhouse.com\/products\/espn-travis-vogan-9780252039768","provider":"WR Book House","version":"1.0","type":"link"}