{"product_id":"essential-communication-strategies-herbert-hirsch-9780471273172","title":"Essential Communication Strategies: For Scientists, Engineers, and Technology Professionals","description":"Learn the tricks-of-the-trade of becoming a great technical communicator \u003cp\u003eRemember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know-how. Your spellcheck software would handle the details. Now that you're a professional - pitching an idea, vying for a contract or grant, or presenting at a meeting - getting your point across effectively suddenly seems pretty essential for success, doesn't it?\u003c\/p\u003e \u003cp\u003eFear not. This light-hearted text, brimming with proven techniques, good advice, and real-world examples that you can easily apply to your own case, will turn you into an adept communicator. Written expressly for technologists, this is a simple, concise, and practical guide to the communication dynamics of writing, presentation delivery, and meeting interaction.\u003c\/p\u003e \u003cp\u003eHerbert Hirsch, in-demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use \"scripting\" to plan for communication events. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order.\u003c\/p\u003e \u003cp\u003eUsing scripting, you will master the fundamental principles of communicating: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to grab the reader's or audience's attention from the start\u003c\/li\u003e \u003cli\u003eHow to maintain the connection while proceeding smoothly from topic to topic\u003c\/li\u003e \u003cli\u003eHow to provide the substantiation for the points you made\u003c\/li\u003e \u003cli\u003eHow to communicate with people from other groups, such as marketers, investors, users, and others\u003c\/li\u003e \u003cli\u003eHow to overcome such obstacles as fear, boredom, and aversion to your material\u003c\/li\u003e \u003c\/ul\u003e Distilling the art of communication to its essence, \u003ci\u003eEssential Communication Strategies\u003c\/i\u003e empowers you to communicate with confidence and authority in every situation, to every audience.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Herbert Hirsch\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471273171\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471273172\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley-IEEE Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/16\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.08h x 6.02w x 0.49d","brand":"Herbert Hirsch","offers":[{"title":"Paperback","offer_id":47202646982911,"sku":"9780471273172","price":51.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5d76bbf6-ee13-4558-bb1f-25f528617a9e.jpg?v=1756832982","url":"https:\/\/www.whiterainbookhouse.com\/products\/essential-communication-strategies-herbert-hirsch-9780471273172","provider":"WR Book House","version":"1.0","type":"link"}